BRAND SPECIALIST

Created: 01-04-2020

Deadline:

Category: Marketing

Location: Milan, Italy

PANDORA ITALIA IS LOOKING FOR HIS/HER BRAND SPECIALIST!

Facilitate the execution of the local trading line-up by supporting the Go-To-Market in defining opportunities and gaps.

Contribute to grant the coherent local campaign execution across touchpoints

KEY ACCOUNTABILITIES

·     Regular deep dive of the TLU and careful approach to all global campaign presentations  matching those with local analytical insights, in order to provide feedbacks to the Go-To-Market Manager aimed at identifying gaps and opportunities for the local one.

·     Adaptation of all global campaign concepts and definition of the master layouts of the materials for the various marketing touchpoints (offline and online), either directly or in collaboration with other mktg areas.

·     Regularly update the local campaign implementation calendar.

·     Support the Go-To-Market Manager in leading Product Activations campaigns, by developing the necessary local creative assets.

·     Support the Go-To-Market Manager in developing Brand Activation projects by driving the involvement of all relevant marketing stakeholders of the team.

·     Support the Go-To-Market Manager in aligning the countries of the Cluster on their local Trading Line Up implementation and on the local adaptation of all campaigns.

·     Gather insights and feedbacks from all countries in the Cluster regarding campaign implementations (creatives, timing or focus deviation from global TLU) and feed the relevant ones into the campaign reports defined by the brand Analyst.

PROFESSIONAL QUALIFICATIONS and TECHNICALS SKILLS

·     3-5 years of experience working within Marketing and/or Consumer Insights

·     Experience from retail, fashion or FMCG industry

·     Preferred education in Marketing, Consumer Insights, Data engineering

·     Experience from global organization

·     Excellent Italian and English knowledge - verbally and written

·     Proficient in Microsoft Office

·     Available to travel frequent in Italy and abroad, also out of the Cluster

PERSONAL SKILLS

·     Excellent organizational and planning skills, ability to deal with situations where multitasking is frequently required.

·     Ability to prioritize and manage time wisely in a fast-paced environment, meeting work deadlines effectively.

·     Strong commercial mindset

·     Strong communicator

·     Good understanding of both branding and performance marketing

·     Collaborative

·     Self Aware

·     Customer focus, setting high standards for quality

If you are interested in this position and feel you have the relevant skill set then we’d love to hear from you! Please click here to apply.