Social Media Specialist

Created: 14-01-2020


Category: Marketing

Location: Madrid

The Social Media Specialist is responsible for managing and driving the development of the local social media platforms of the brand.

Your main responsabilities will be:


  • Build local social media roadmaps and targets, and follow-up regularly.
  • Responsible for defining the editorial plan for the local Facebook page aligned with the overall marketing plan and the global guidelines.
  • Source and execute content for the local FB page, as well as for any other social media platforms that may be added.
  • Handle local social community management, e.g. social customer service, community building, social listening, and incident handling, directly or through the coordination of a social media agency.
  • Provide local content to be exploited on the global social media accounts when relevant (eg. Instagram).


  • Be proactive in identifying additional activities/projects to be locally developed on owned social media or on other ones.


  • Responsible for monthly and quarterly social media reporting.
  • Ongoing monitoring of the social media activities developed by competitors and tracking of best practices in the field.


  • Cost registration for the area of responsibilities in the dedicated file.


  • Grant close and constant collaboration and alignment with Digital Content Specialist and Media & Traffic Specialist.
  • Be the point of reference to EMEA/Global for all social media topics.
  • Cascade, support and grant alignment in the cluster for all social media related topics.


If you have/ are:

  • Highly specialized working knowledge in social media.
  • Mastery of MS Office (Word, Power Point, Excel).
  • Strong analytical skills and attention to details.
  • Strong interpersonal skills and ability to communicate.
  • Passion for work and the product.
  • Critical approach to the creative evaluation of all communication layouts.
  • Good organizational and planning skills, ability to deal with situations where multitasking is frequently required.


Please send us your CV here.