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Brand protection

Like many other global brands, we are facing the challenge of counterfeiters copying our designs, violating our brand and free riding on our goodwill.

We do not tolerate counterfeiting, and we operate an anti-counterfeiting programme against manufactures and distributors of Pandora counterfeit products.

The programme includes removal of fake websites and counterfeit auctions, investigations, raid actions, customs and police seizures as well as civil and criminal actions against counterfeiters.

Counterfeiting is an illegitimate business and a criminal offence in most countries. Counterfeit products are in general of poor quality, crafted under poor working conditions and may have safety issues and cause harm to consumers.

By purchasing your jewellery from an authorised Pandora dealer, you ensure that your Pandora product is authentic and of our high-quality standard, crafted under conditions aligned with our values, that our warranty policy covers and that you can benefit from the support of our customer service staff in many countries around the world.

On www.pandora.net you will find an overview of Pandora products and a store locator, which you can use to find your authorised Pandora dealer.

IDENTIFYING AUTHENTIC PANDORA PRODUCTS

Even though we do our utmost to ensure that our jewellery is easily identifiable, it can be difficult for consumers to tell the difference between Pandora products and copies, because copies might carry similar identifiers.

AUTHORISED PANDORA RETAILERS

Even though we do our utmost to ensure that our jewellery is easily identifiable, it can be difficult for consumers to tell the difference between Pandora products and copies, because copies might carry similar identifiers.

REPORTING BRAND AND PRODUCT VIOLATIONS

Pandora will continue to fight those who attempt to abuse our name and brand to sell counterfeit products and deceive our customers, and our Brand Protection team maintains the highest standards of brand protection. But we also receive much appreciated help from others.

HAVE YOU SEEN A COUNTERFEIT PRODUCT?

If you wish to support us in the battle against counterfeiting, please report your findings of Pandora counterfeits to our Brand Protection team.