OUR PURPOSE

WE GIVE A VOICE TO PEOPLE'S LOVES

Discover Our World

Pandora opens world’s largest fine jewellery crafting facility

Pandora's USD 150 million investment in Vietnam increases manufacturing capacity by 50%, creates 7,000 local jobs and strengthens supply chain resilience for future growth.

1 October 2026

Pandora appoints André Branch as President of the North America cluster

André Branch brings extensive leadership experience from global consumer brands and will lead Pandora's North America operations from 15 August 2026.

4 August 2026

Pandora introduces Pandora Wonders, a new creative platform debuting with Harry Lambert

Pandora Wonders is a new long-term creative platform designed to bring fresh cultural relevance to the brand and create new reasons for consumers to engage with Pandora. Act I is a limited-edition freshwater pearl collection, co-created with renowned British stylist Harry Lambert.

1 July 2026

Pandora introduces lab-grown diamond collections in Spain and Italy

Pandora is expanding its lab-grown diamond jewellery to Spain and Italy, bringing the collections to new flagship stores in Barcelona and Milan. The launch marks another step in Pandora’s ambition to democratise diamond jewellery, making it more accessible to more people.

25 June 2026

SHAPING THE FUTURE OF ACCESSIBLE LUXURY

We believe high-quality jewellery, strong business performance and high ethical standards go hand in hand, and we craft our jewellery with respect for resources, environment and people.

Our talented people are the heart of our brand

At Pandora, we strive to foster a workplace culture that supports retention and builds on the diversity and richness of our global workforce. Pandora employs around 39,000 people worldwide representing roughly 150 nationalities and covering career paths across stores, crafting, distribution, and corporate functions.

Pandora is the world’s largest jewellery brand

With a global presence across more than 100 countries, Pandora jewellery is sold through around 7,000 points of sale, including over 2,800 concept stores. Listed on the Nasdaq Copenhagen stock exchange, Pandora generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.