Becoming a franchisee


Pandora jewellery is available in over 100 countries through our concept stores, online stores, online market places and other points of sale.

Our concept stores remain the ultimate place for inspiration, guidance and personal advice. Here, customers can fully explore our jewellery universe with inspiration and guidance by store employees to choose the right jewellery. Our concept stores are either owned and operated (O&O) or franchised. In parallel, our online stores service customers across the world and continuously offer new and personalised services to allow the customer to decide how, when and where to visit and shop at Pandora. Our main retail formats are concept stores and shop-in-shops:

Concept stores

A concept store refers to a retail establishment operated by Pandora or a partner of Pandora and exclusively carries Pandora branded merchandise. The store area can vary but is large enough to offer majority of the assortment. The store design is exclusive for the Pandora store concept and the staff is dedicated to solely sell Pandora branded merchandise.


A shop-in-shop is a clearly defined space in a store or department store dedicated to Pandora. The shop-in-shop has Pandora fittings and displays and carries a wide assortment of Pandora products. The shop-in-shop will typically look very much like a concept store on the inside (except smaller), generally without the Pandora branded store front.

Read more about how to become a franchise.