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Becoming a franchisee

Explore how to become a Pandora franchisee, including requirements, application steps, and what it means to partner with one of the world’s leading jewellery brands.

Pandora jewellery is available in over 100 countries through our concept stores, online stores, online market places and other points of sale.

Our concept stores remain the ultimate place for inspiration, guidance and personal advice. Here, customers can fully explore our jewellery universe with inspiration and guidance by store employees to choose the right jewellery. Our concept stores are either owned and operated (O&O) or franchised.

In parallel, our online stores service customers across the world and continuously offer new and personalised services to allow the customer to decide how, when and where to visit and shop at Pandora.

DISCOVER OUR MAIN RETAIL FORMATS

Concept stores

A concept store refers to a retail establishment operated by Pandora or a partner of Pandora and exclusively carries Pandora branded merchandise. The store area can vary but is large enough to offer majority of the assortment. The store design is exclusive for the Pandora store concept and the staff is dedicated to solely sell Pandora branded merchandise.

Shop-in-shops

A shop-in-shop is a clearly defined space in a store or department store dedicated to Pandora. The shop-in-shop has Pandora fittings and displays and carries a wide assortment of Pandora products. The shop-in-shop will typically look very much like a concept store on the inside (except smaller), generally without the Pandora branded store front.

Becoming a franchisee

Our products play a vital part of the franchise package. We always seek to market attractive designs that appeal to our target audience.

We owe a big part of our success to our dedicated franchisees that help build and extend our brand around the world, and we welcome interest from potential franchise partners.

The Pandora franchise system is developed and managed by Pandora’s subsidiaries. The franchisee enters into an agreement with Pandora, and in operative matters mainly deals with the local Pandora Retail Management.

In short, here is what it takes to become a Pandora franchisee:

  • Retail experience with good results and proven track record
  • Entrepreneurial mindset
  • A passion for sales and for offering excellent customer service
  • An interest in design and an eye for details
  • A willingness to personally devote full-time efforts to daily operations of a Pandora store
  • Appreciation of the Pandora brand
  • Commitment to the Pandora franchising system and cooperation within the whole chain
  • Solid financial foundation

For more information about the opportunities of becoming a franchisee, please contact our regional office near you.