Pandora opens new distribution centre in Canada
The new facility will handle Pandora's growing Canadian online business and reduces the company's exposure to US tariffs
Pandora announces The Little Mermaid collection
New Disney collaboration is a celebration of empowerment, independence and new adventures.
Today Pandora announced the Disney x Pandora The Little Mermaid collection, Journey Beyond the Sea, celebrating the all-new Disney movie, in theatres May 26. The collection captures the essence of friendship and adventure, with designs that bring to life new perspectives of the reimagined classic, championing female empowerment and independence.
The seven-piece collection launches May 25, with styles including 14K gold-plated Seashell Stud Earrings (€79) detailed with realistic grooved lines and set with a luminous white lacquered artificial pearl at the centre, and a 14K gold-plated Shell Dangle Charm (€69), engraved with the message "My voice is a treasure" on the spiral.
Pandora has shared Disney’s treasured classics over almost a decade of partnership, crafting and reimagining them into wearable stories. The new The Little Mermaid collection furthers this collaboration and highlights Pandora’s efforts to empower people to express themselves through personalisation, allowing them to reflect who they are.
Pandora SVP Creative Directors A. Filippo Ficarelli and Francesco Terzo shaped a collection centered around Ariel’s fearless spirit and sense of freedom. “Our inspiration was drawn from the diverse characters and unlikely friendships that empower Ariel’s story,” Ficarelli said. Terzo added: "We hope these designs are a reminder for our fans to approach life with curiosity.”
A collection celebrating Pandora’s values
Empowering women and girls sits at the core of Pandora’s values. In realising this mission, Pandora participates in global forums and supports global charity partners that enable more women and girls to realise their potential.
Pandora is also a signatory of the Women’s Empowerment Principles (WEPs) established by the UN Global Compact and UN Women. The set of principles offers guidance to businesses on how to advance gender equality and women’s empowerment in the workplace, marketplace and amongst community.
The Disney x Pandora Little Mermaid collection will be revealed and available for sale in global Pandora stores and online from May 25th, aligned with the launch of Disney’s live action film.