She succeeds Stephen Fairchild, who is taking on a new role as Chief Strategic Creative & Cultural Officer after having served as Chief Product Officer since 2011. In his new role, Stephen Fairchild will focus on driving cultural and brand relevance by leading the work on Pandora's material innovation strategy as well as strategic and creative leadership on developing new creative concepts including trend explorations, collaborations and future partners. He will remain on Pandora's Executive Leadership Team.
"Stephen's leadership over the past 15 years has been instrumental in building our brand, product architecture and design capabilities. I am pleased that he will continue to bring his expertise to Pandora and challenge us at the highest level with external insights," said Berta de Pablos-Barbier.
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ABOUT PANDORA
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through around 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.