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PANDORA EXPANDS STRATEGIC CORPORATE ALLIANCE WITH DISNEY TO EUROPE, MIDDLE EAST AND AFRICA
PANDORA, the leading international jewellery manufacturer and retailer, today announces that it has expanded its strategic Corporate Alliance with The Walt Disney Company (Disney) to cover additional markets across Europe, the Middle East and Africa. The expansion of the agreement means that PANDORA's Disney inspired jewellery will soon be available to customers in almost all of PANDORA's global markets.
The extended alliance will begin in October 2017, with PANDORA launching its Disney jewellery collection of hand finished sterling silver and two-tone charms and bracelets. The collection is inspired by Disney's beloved characters, including Mickey and Minnie Mouse and Disney Princesses. With the extended alliance, PANDORA will add additional novelty to the assortment in the region, and will initially add around 30 new pieces of jewellery to the existing assortment, some of which are a novelty to PANDORA's Disney collection.
"For some time now, we have received requests from our customers across the EMEA region for products from the Disney collection and I am delighted that we are now able to bring them to our stores in the region. We believe that this wonderful collection will fit very well as the reception by our consumers of the Disney collection in North America and Asia Pacific has been very positive," says David Allen, President of PANDORA EMEA region.
The Disney collection from PANDORA will be available at PANDORA concept stores, eSTOREs, and in selected department stores. As part of the alliance, PANDORA's charm bracelet will be the Official Charm Bracelet of Disneyland Paris in France. PANDORA jewellery will be sold in multiple locations inside the destination.
"We're looking forward to the opportunities ahead through our alliance with PANDORA," said Tiffany Rende, Senior Vice President of Disney Corporate Alliances and Operating Participants. "In addition to debuting a new line of PANDORA jewellery at retail that we know will be a fan favorite, we are collaborating on other product lines and guest experiences at Disneyland Paris."
PANDORA first entered into a strategic Corporate Alliance with Disney in August 2014. Under the terms of the agreement, PANDORA created an original collection of Disney-themed jewellery, that is since sold in the Walt Disney World and Disneyland Resorts, as well as in PANDORA stores throughout the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean. The alliance was then extended in November 2015 to include the Asia Pacific region.
About Pandora
Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,400 points of sale, including more than 2,600 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.