Pandora opens new distribution centre in Canada
The new facility will handle Pandora's growing Canadian online business and reduces the company's exposure to US tariffs
Pandora launches jewellery in support of UNICEF
Available worldwide from today, the blue limited-edition Pandora Me pieces support education and other programmes to empower young people.
Today Pandora announced the first campaign as part of its global partnership with UNICEF to empower and educate children and young people. Ahead of World Children's Day on 20th November, Pandora is launching limited-edition Pandora Me jewellery in support of UNICEF.
Within the collection is a Pandora Me gift set that includes a bangle, two spacers and a 'My Smile' charm that symbolises happiness and a brighter future for the next generation. Sold separately is the 'My Girl Pride' charm that symbolises female empowerment. The jewellery is hand-finished and made from sterling silver adorned with man-made blue crystals.
"All young people should have access to education and the tools to help them reach their full potential, and we're proud to be able to work with UNICEF to support this through our limited-edition jewellery," says Stephen Fairchild, Pandora's Chief Creative & Brand Officer.
Each limited-edition piece can be worn and styled with other pieces from the Pandora Me collection, the recently launched charms concept faced by actor and activist Millie Bobby Brown. The collection is targeted at Generation Z and encourages collectability through miniature charms and modern bracelets.
Pandora supports UNICEF by contributing funds for UNICEF child survival, education and protection programmes across the world, and also life skills training with a focus on programmes that support female empowerment. By wearing a Pandora for UNICEF charm, everyone can play their part in supporting UNICEF's efforts.
The three-year partnership with UNICEF promotes young people's right to a voice and a brighter future and aims to make a significant impact on the lives of thousands of children and youth globally. Future initiatives will include new jewellery, awareness campaigns and other fundraising opportunities.
The Pandora for UNICEF jewellery is available from today both online and in-store, reaching consumers in over 100 countries.
Learn more at www.pandora.net/universe/pandora-for-unicef.
About UNICEF
UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. Across 190 countries and territories, we work for every child, everywhere, to build a better world for everyone. For more information about UNICEF and its work for children, visit www.unicef.org
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UNICEF does not endorse any company, organization brand or service
About Pandora
Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.