Pandora opens new distribution centre in Canada
The new facility will handle Pandora's growing Canadian online business and reduces the company's exposure to US tariffs
Pandora launches new collection, PANDORA ESSENCE
The company expands its assortment as part of strategy to drive growth by broadening consumer perception of Pandora to a full jewellery brand.
Pandora, the world’s largest jewellery brand, today announced the global launch of PANDORA ESSENCE, a new contemporary and sculptural collection inspired by the beauty and simplicity of organic shapes from nature. The 50-piece collection is designed to be worn every day, all day, and features rings, necklaces and a great variety of earrings. PANDORA ESSENCE is crafted with high-quality materials like sterling silver, 14K plated gold, and cultured pearls.
Expanding its collections across new aesthetics and in other materials and categories than its signature sterling silver charms and bracelets, is part of Pandora's growth strategy, Phoenix. The strategy aims to elevate brand desirability and change consumer perception of Pandora, from primarily offering charms and bracelets into a full jewellery brand.
“We are excited to introduce our new PANDORA ESSENCE collection, featuring pearls and an effortless, organic aesthetic. Our customers have a broad set of needs, and by expanding our assortment, as a full jewellery brand grounded on special meaning, we can better enable them to express who they are and what they love. I am confident this gorgeous collection will attract more consumers to Pandora and drive further growth,“ says Mary Carmen Gasco-Buisson, Chief Marketing Officer at Pandora.
To capture the PANDORA ESSENCE collection, Pandora has worked with award-winning photographer Craig McDean and model Jocelyn Corona as part of the BE LOVE campaign. Pandora has also continued its partnership with the visionary photographers and sisters, Tanya and Zhenya Posternak.
Following a successful pilot in the Netherlands, the PANDORA ESSENCE collection will be available in Pandora stores globally and at pandora.net from May 15th.
IMAGERY: https://pandora.kontainer.com/shared/QT0bcpdBTUxiFLo6ztdDP2KgIKrvno3B