Pandora opens new distribution centre in Canada
The new facility will handle Pandora's growing Canadian online business and reduces the company's exposure to US tariffs
Pandora launches new store concept
New design encourages discovery and collecting. First store opens today in Birmingham, UK with more locations to follow later in the year.
Today Pandora debuts a new store concept with the opening of the first refurbished store in Birmingham, UK. The new concept changes everything from colour choices to lighting to interior design and focuses on creating a welcoming and interactive environment.
Highlights include a charm bar, where shoppers can mix and match bracelets and charms, and a treasure table showcasing new products and bestsellers. Customers are encouraged to touch and feel the products to experience the craftsmanship of the hand-finished jewellery.
The concept is created with sustainability in mind, and new lighting design reduces energy consumption by at least 20% compared to current Pandora stores.
"Technology has changed how customers are shopping. With so many online choices, it is no longer enough for a brand just to sell high quality products. Visiting a Pandora store should be an intuitive and playful experience. It should be about discovering the treasures within. We are making the store a destination you want to spend time at," says Mette Starup, Vice President Retail at Pandora.
Select elements of the new concept have already been tested at a pilot store in Leicester, UK, and Pandora will continue to develop the concept into 2020. The new store design will roll out to more than ten locations in 2019 in the UK, US, Italy and China, and more than 1,000 stores will have new window visuals. Pandora's online store (pandora.net) has also been updated with cleaner product imagery and improved navigation and check-out flow.
The new store concept is part of Pandora's global brand relaunch, which was announced on 29 August 2019. The relaunch also introduced a redesigned logo, visual identity, products and collaborations.
Pandora Pink is the main colour shade in the new store concept, and the Pandora monogram, a key visual element from the redesigned logo, serves as the identity-carrying centrepiece.
Pandora operates four stores in Birmingham. The refurbished store is located in the Bullring shopping centre.
About Pandora
Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.