Today, Pandora announced that Chief of Retail Operations Massimo Basei is promoted to Chief Commercial Officer (CCO) from April 1st, 2024.
The promotion will further support the company’s growth strategy Phoenix and drive operational excellence across Pandora's more than 100 markets.
As CCO, Massimo Basei will take responsibility for Pandora's nine market clusters. He will also continue to oversee the company's retail excellence function, e-commerce, partner relations, merchandising, omnichannel network and omnichannel operations.
“As we continue to execute the next phase of our Phoenix strategy, we are consolidating responsibility for commercial operations and our clusters to set us up for further success. Massimo’s track record with Pandora over the past 13 years has been unmissable and I’m certain we’ll go even further in delivering world-class customer experiences under his leadership,” said CEO Alexander Lacik.
Massimo Basei is an Italian national who joined Pandora as country manager for Italy in 2010. Since then, he took on additional responsibility to lead commercial operations across all Pandora’s markets in Southern Europe, Middle East and Africa before being promoted to Chief of Retail Operations in 2023.