Pandora opens new distribution centre in Canada
The new facility will handle Pandora's growing Canadian online business and reduces the company's exposure to US tariffs
PANDORA SHOWCASES ORIGINALITY WITH NEW AUTUMN 2017 COLLECTION AND MARKETING CAMPAIGN
PANDORA, the leading international jewellery manufacturer and retailer, today launches its Autumn 2017 collection, a completely new range of jewellery inspired by several key trends including mixed metals and geometric shapes. The collection also features an innovative new stone cut, 'The Octagon Fancy Cut', which has been specifically cut to add sparkle and brilliance compared to traditional round cuts.
Stephen Fairchild, Chief Creative Officer, PANDORA, said:
"Our Autumn 2017 collection encapsulates the originality and creativity of thought and design expertise we have at PANDORA. We allow the metals to speak for themselves, adding their characteristic warm or cool colour to looks. Tonal stones and crystals, translucent cubic zirconia and glittery enamel and glass further underscore the metal shades. We explore the play on light when materials are combined, and the way in which articulated designs cast shadows and light."
Within the Autumn collection, PANDORA is launching around 20 additional products that have been brought to the market ahead of schedule. Reflecting PANDORA's market-leading manufacturing capabilities and improved production lead times.
NEW MULTIFACETED MARKETING CAMPAIGN
In conjunction with the new jewellery collection, PANDORA is launching a new marketing campaign "DO See The Wonderful", designed to inspire women to see the wonderful in their everyday life.
As part of the campaign, PANDORA will launch the #DOSeeTheWonderful social media challenge, motivating all women to capture their precious, everyday moments and sharing them with PANDORA using the hashtag #DOSeeTheWonderful and following @theofficialpandora. Through this campaign, PANDORA kicks off a global conversation about women's everyday triumphs; from those that are life changing through to daily personal achievements.
Minna Philipson, Chief Marketing Officer, PANDORA, said:
"At PANDORA, we want women to celebrate all the wonderful things they and other women do each day because these moments represent important fragments of their lives. Our jewellery can act as a symbol of these everyday achievements and the things we cherish."
Click here for further information about PANDORA's Autumn 2017 collection.
About Pandora
Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,400 points of sale, including more than 2,600 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.