Pandora opens new distribution centre in Canada
The new facility will handle Pandora's growing Canadian online business and reduces the company's exposure to US tariffs
Pandora to set up new digital group
New unit to drive digital innovation and deliver seamless customer experiences online and offline.
Pandora is establishing a dedicated group at its Copenhagen headquarters to boost the company's digital presence, omnichannel expertise and use of data. Bringing together software engineers, designers and analysts, the group will be tasked with the rapid evolution of Pandora's digital customer experience and driving sales through digital channels. The group will also strengthen Pandora's abilities to capture, analyse and apply customer data to enable better personalisation of the customer experience.
'How we derive the benefits from technology and data to create a great customer experience is key for us as a global brand. Today marks the next stage in Pandora's digital transformation, as we make this significant investment in our technological capabilities', says David Walmsley, Chief Digital and Omnichannel Officer.
'Data driven customer growth is a strategic bet for Pandora and our ambition is to become best in class at personalisation within 2-3 years. This group will be instrumental in delivering on our aspirations within advanced data analytics', says Peter Holmberg, Chief Information Officer.
The new group will include much expanded inhouse development teams, an inhouse user experience design studio, new supporting planning functions and significantly strengthened data analytics teams.
Locating the group in Copenhagen will allow Pandora to take an important role in the growing Danish tech scene. Pandora expects to hire around 80 new employees in 2020 and expand further in 2021. Key roles include product managers, digital engineers, operations managers, strategy managers and data analysts.
The group is expected to become operational in April 2020.
About Pandora
Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.